Archive for June, 2009

Google Adwords And How It Works

Sunday, June 21st, 2009

Google is using a crawler specially for their AdWords advertising system that automatically spiders and analyzes the content of advertising that is displayed on the Google Network or other websites. The name of the new crawler is AdsBot-Google. If you see such an entry in your web logs then you know, your web site has been visited by this bot.

Why does Google’s AdsBot visit my advertisement landing page?

Google uses AdsBot to measure the quality of the ad landing pages. The content of the landing page will be used for the Quality Score that Google assigns to your ads.

Google uses the quality score and the amount you are willing to pay, to determine the position of your ads. Advertisement with a high quality score can rank higher, even if you pay less than others for the ad.

If you do not want that Google spiders these landing pages you can add the following robots.txt to your server:

User-agent: adsbot-google

Disallow: /

These commands forbid Adsbot-Google to crawl or index your web pages that you display for advertisement in Google search results. The bad thing about this however is that your AdWords quality score will drop and you certainly have to pay for it too. So you better forget to deny Adsbot-Google crawler access to your pages. Google AdWords landing pages and site quality guidelines are published on the AdWords pages of Google.

SEO Watch is specialized in online marketing and has many years of experience in the SEO world. SEO Watch provides web design in Thailand and marketing for 8 years worldwide and has helped several businesses to success.

Permission to reprint this article is granted if the article is reproduced in its entirety, without modification, including all information and hyperlinks.

Better Job Search Engines

Friday, June 5th, 2009

Job search engines use state-of-the-art technology to assist people in their job quest.  Here you could enter all the relevant information to reduce the lists of sought after jobs to get more accurate results.

Because new jobs are being added daily or even hours after, the tendency to see the results you had yesterday may be different from what you see today.  This is where job search engines come in handy.

After some trial and error there are a few job search engines that could yield better results.  They allow searchers to see major job sites, companies and even its associations by entering a keyword and location.  Results can be seen in different ways, it could be in a browser list and some sent thru e-mail.

SimplyHired.com, America’s Job Bank, Jobster, and Indeed.com are just a few of the search engines that can give you more accurate results.  These sites include over 500 job listings with job boards, prime newspapers, and numerous companies with career pages.

Indeed.com even has an advance search option that could be used to search company names, positions, and even the distance for commuters.

America’s Job Bank let’s you enter the job category you would like to search, then you can enter either the city or the zip code and state you would like to find the job and it gives the list of job openings.  If you’re lucky, you can even get the quoted salary from each of the companies you’re eyeing on.

In SimplyHired.com aside from the list of jobs open, applicants are also given a short description of the job you’re about to handle including the responsibilities to be met even during application.  It also includes the type of company, location and date when the job was posted.

Jobster provides the latest job postings from today up to the last 7 days wherein you can also choose the distance you prefer.  This site gives you the ability to see the list of the freshly posted jobs from a variety of sources.

How Well Are They?

These sites give listings that are relevant and timely, compared to other search engines that generate results a little longer than the others.  Some would even provide results that are far from the location picked out.

So far the best among the search engines used is the Simplyhired.Com.  It showed the job title, a link was also provided for posting, a summary of the job description, where the exact current location and where it originated.  The produced results are easy to read, non-confusing with bits and pieces more of information plus the getting around is user friendly