Archive for the ‘Marketing’ Category

How can I monetize my forum and start making money with it?

Monday, January 11th, 2010

New forums are popping up around the net all the time, adding to the thousands of forums on out there already. Many of them will never make it past a few months; some of them become pillars of the ever growing internet community. What makes the difference you ask? The following concepts will explore why some forums become successful and how to turn the success into cash.

Forums are a place for people to exchange ideas. There are two key elements in that simple sentence, people and ideas. You need people in your forum and you need them to be talking about things that matter, things that will get others to join in the fun. This gets you to the first problem, getting people and getting them to talk. People don’t like to join empty forums so you will need to get a few friends together and start posting topic others would be interested in talking about. When your forum is small, you really need to target a niche and get a good core group of regularly posting members. With many huge forums out there you are not likely to succeed with a broad forum. You can always expand later when your users ask you to. Start small with quality content, or if you already have a forum scale it down and find a target group.
If you are good with code or graphically inclined, you should spend some time customizing the forum so people feel like they are part of something special. You need to invest some time into making your forum look professional and inviting to people in your target niche. If you already have a forum maybe it is time for a makeover. Our visual sense is our strongest sense so a redesign will make a big difference.

Traffic, traffic, and more traffic. Every website needs traffic and everybody talks about how to get traffic so we won’t dwell on it too much. We will look at how to make that traffic into cash instead. Now that you have a core group of users and your forum is looking all pretty, let’s see if we can squeeze some ads in there. Affiliate banners such as Adsense probably won’t make you money unless you have massive amounts of traffic so you are better off finding your own sponsors. Since you are targeting a specific niche of people you will have an easier time to find individual sponsors. You can use something like Adbrite where individual sponsors will sign up for your site, commission junction where you can lick niche specific sponsors, or you can implement a custom php solution, what ever you think might work best.

An even better way to make money is if you can directly sell services or products to your members. For example a forum talking about web hosts can offer web hosting directly, a forum talking about travel can offer downloadable wall papers and so on. Also a great idea is to have something like a gift shop where people can order T-shirts, coffee mugs and so on with the forum logo on it. You could also look into maybe a good drop-shipping retailer deal for arts and crafts related forums. The possibilities are so broad that we will discuss it in the next article.
For now the you have lots of work to do, target your forum at a specific niche, get a core group together and start producing some valuable content. If start seeing increase in your traffic you can start looking for advertisers or establish services for sale or get a product line together.

E-Commerce And Affiliate Marketing

Thursday, December 3rd, 2009

The creation of the internet and the mass production
of computers in the late 80’s changed everyone’s
lives forever.  Now, everyone has the potential to
be their own boss whether you are a stay home mom
or a manual laborer.

All you need to do is search on Google for business
opportunities and it will bring up more than you
could ever imagine.  Even though you may think it’s
easy to make a living on the internet, it actually
requires a firm business plan and a lot of hard
work.

You can run an online business with your current
job, and your potential market is a lot bigger than
the average stores.

The first thing you’ll need to decide is the type
of business that’s right for you, then research
the market.  The possible business choices open to
you are:
1.  Affiliate programs
2.  Adsense programs
3.  Selling products

Affiliate programs will pay you a commission for
selling company products.  You’ll have no contact
with the customer, as all you do is provide sales
leads to the company of whom you have to be an
affiliate for.

Adsense programs are where you take an existing
website you own of a particular subject then add
contexual adverts from Google’s adsense program.
When someone clicks on an advert you’ll receive a
few cents.

The final method is selling products.  You’ll build
a website with a shopping cart then give as many
details as possible about the products.  When
customers buy products, you’ll receive pay based
on what you sell and how many.

When it all comes down to it, you’ll need to set
up a business and web site to get the most from
E-Commerce or affiliate marketing.  It’ll take a
lot of hard work and dedication – although it’ll
prove to be well worth it.

6 Red Hot Tips To Get Your Articles Read

Thursday, September 3rd, 2009

There are many people who dread having to write papers or articles. Many just feel like it seems to be too much work and it all just goes to waste when no one reads the. To some people, reading articles seems like work to, especially if the article is boring and very bland. Well, articles are supposed to be read, that’s their purpose to impart your message and information. If it is not read then it is a waste of time and effort.

But all the same, articles have to be written to be read. It’s just a matter of making them good. Making a good article doesn’t have to be strenuous and straining. There are just some points needed to be reminded of, and some guides to follow. Once you get the hang of it, writing articles could be fun, as well as profitable for you and your site.

Of course, writing articles must be about something you know about, that’s why if you own a site, you probably is knowledgeable about that certain topic and theme. When you write about it, you won’t have a hard time because you already know what it is and what it’s about. It’s just a matter of making your articles creative and interesting.

To make sure that your articles get read and enjoyed, here are six red hot tips to get your articles read. These tips will make your articles readable and interesting.

1) Use short paragraphs. When the paragraph are very long, the words get jumbled in the mind of the reader just looking at it It can get quite confusing and too much of a hard work to read. The reader will just quickly disregard the paragraph and move on to much easier reading articles that are good to look at as well as read. Paragraphs can be a single sentence, sometimes even a single word!

2) Make use of numbers or bullets. As each point is stressed out, numbers and bullets can quickly make the point easy to              remember and digest. As each point, tip, guide or method is started with a bullet or point, readers will know that this is where the tips start and getting stressed. Format you bullets and numbers with indentations so that your4 article won’t look like a single block of square paragraphs. Add a little bit of flair and pizzazz to your articles shape.

3) Use Sub-headings to sub-divide your paragraphs in the page. Doing this will break each point into sections but still would be incorporated into one whole article. It would also be easy for the reader to move on from one point to another; the transition would be smooth and easy. You will never lose your readers attention as well as the point and direction to where the article is pointing.

4) Provide a good attention-grabbing title or header. If your title can entice a person’s curiosity you’re already halfway in getting a person to read your article. Use statements and questions that utilize keywords that people are looking for. Provide titles or headers that describe your articles content but should also be short and concise.

Use titles like, “Tips on making her want you more”, or “How to make her swoon and blush” .You could also use titles that can command people, for example, “Make her yours in six easy Ways”. These types of titles reach out to a persons’ emotions and makes them interested.

5) Keep them interested from the start to the finish. From your opening paragraph, use real life situations that can be adopted by the reader. Use good descriptions and metaphors to drive in your point, just don’t over do it. Driving your examples with graphic metaphors and similes would make it easy for them to imagine what you are talking about. Making the experience pleasurable and enjoyable for them.

6) Utilize figures when necessary and not just ordinary and insipid statements. Using specific facts and figures can heighten your article because it makes it authoritative. But do not make it too formal, it should be light and easy in them and flow. Like a friendly teac her having a little chat with an eager student.

Google Adsense Profits Mixed In With Affiliate Marketing

Monday, August 3rd, 2009

Are you a webmaster who needs funds to keep your website running?  Or is your website the only way for you to earn income?  Whichever you are, for as long as you are a webmaster or a web publisher and you need cash, affiliate marketing may work well for you.  With affiliate marketing, you may get a lot of cash pouring into your bank account easily.  And if your website is rich in great contents and you want to earn more profit, why not get into the Google Adsense program as well?

Why Affiliate Marketing?

Well, simply because affiliate marketing is the easiest and probably the best way to earn profits online, unless otherwise you are a businessman and would rather sell your own products online than advertise other businessman’s products on your site.  But even online retailers can benefit from affiliate marketing programs, because affiliate marketing actually works for merchants as well as it works for the affiliates.

Affiliate marketing, simply said, is a relationship or agreement made between two websites, with one site being the merchant’s website and the other being the affiliate’s site.  In the relationship, the affiliate agrees to let the merchant advertise his products on the affiliate’s site.  The merchant, on the other hand, would agree to pay the affiliate in whatever method they have agreed into.  This would generally mean easy income for the affiliate, as he would do nothing but place the retailer’s ad on his site.  This would also be very beneficial for the merchant, as getting affiliates to advertise their products would be a lot more affordable than hiring an advertising firm to promote their products.

There are a variety of methods on how the merchant would compensate the affiliate for his services, and for the webmaster, these methods simply translates to the method by which he would earn easy cash.  Among the more common methods of compensation are the pay-per-click method, the pay-per-lead method, and the pay-per-sale method.  The pay-per-click method is the method most preferred by affiliates, for their site’s visitor would only have to visit the advertiser’s site for them to gain money.  The other two methods, on the other hand, are better preferred by merchants, as they would only have to compensate you if your visitor becomes one of their registrants or if the visitor would actually buy their products.

Getting much profit on affiliate marketing programs, however, does not depend so much on the compensation method is it does on the traffic generated by your site.  A website that can attract more visitors would generally have the greater chance of profiting in affiliate marketing programs.

What about Google Adsense?

Google Adsense is actually some sort of an affiliate marketing program.  In Google Adsense, Google act as the intermediary between the affiliates and the merchants.  The merchant, or the advertiser, would simply sign up with Google and provide the latter with text ads pertaining to their products.  These ads, which is actually a link to the advertiser’s website, would then appear on Google searches as well as on the websites owned by the affiliates, or by those webmasters who have signed up with the Google Adsense program.

While one can find a lot of similarities between Google Adsense and other affiliate marketing programs, you can also see a lot of differences.  In Google Adsense, all the webmaster has to do is place a code on his website and Google takes care of the rest.  The ads that Google would place on your site would generally be relevant to the content of your site.  This would be advantageous both for you and for the advertiser, as the visitors of your site would more or less be actually interested with the products being advertised.

The Google Adsense program compensates the affiliate in a pay-per-click basis.  The advertisers would pay Google a certain amount each time their ad on your site is clicked and Google would then forward this amount to you through checks, although only after Google have deducted their share of the amount.  Google Adsense checks are usually delivered monthly.  Also, the Google Adsense program provides webmasters with a tracking tool that allows you to monitor the earnings you actually get from a certain ad.

So, where do all of these lead us to?

Where else but to profits, profits and even more profits!  Affiliate marketing programs and the Google Adsense program simply work, whether you are the merchant or the affiliate.  For the merchant’s side, a lot of money can be saved if advertising effort is concentrated on affiliate marketing rather than on dealing with advertising firms.  For the webmaster, you can easily gain a lot of profits just by doing what you do best, and that is by creating websites.  And if you combine all your profits from both the Google Adsense program and other affiliate marketing programs, it would surely convert to a large amount of cash.

What Is Affiliate Marketing?

Wednesday, July 1st, 2009

Affiliate marketing has many descriptions, yet all have the same meaning. Affiliate marketing is a huge business piece on the Internet. It is a cooperative effort between merchants and an affiliate’s website. For many years now, affiliate marketing has proved to be a cost-efficient, measurable method of delivering long-tern results. It has become famous for Internet sites who are trying to make some extra or additional income for their site. Every day, people get interested to affiliate marketing and want to make money out of it. But in many cases, these new affiliates do not fully understand the affiliate world and make costly mistakes. In other words, affiliate marketing has often been misunderstood.

One of the common misconceptions that are being associated about affiliate marketing is “selling”, though selling is an important activity of affiliate marketing and the central function of a business operation. Another is that affiliate marketing is commonly linked with “advertising”. While the importance of advertising in marketing a certain product is not to be underestimated, the fact of the matter is, advertising like selling, is merely a part of the many functions of marketing.

In affiliate marketing, an affiliate is compensated for every visitor, subscriber and/or customer provided through his efforts. The said compensation may be made based on a certain value for each visit. The most attractive aspect of affiliate marketing from the merchant’s viewpoint is that no payment is due to an affiliate until results are appreciated. <br><br>
Affiliate marketing is typically being run by affiliate networks and this affiliate networks are composed of two functional bodies, the group affiliates and the group merchants. Each has their special function and role when it comes to affiliate marketing. The affiliate network acts as a third party between the merchant and the associated affiliates. The network provides the technology to deliver the merchant’s campaigns and offers. The affiliate network also collects commission fees from the merchant and then pays the affiliates which are part of the program.

The merchant is any web site owner that wants or desires to take advantage of performance based marketing. The benefits to the merchant are many. First, the merchant maintains and operates the affiliate program. If it would be extracted, the merchant needs to do their part by researching interested affiliate websites to ensure that they are a good fit for that particular website. Finding a fit for their merchandise would be the key to more generated income. The merchant has access to markets and customers without him spending valuable time searching out. Banner ads on affiliate sites are not distracting to the site user. It might produce interest for that product and drive the consumer to the merchants’ website. It is also the merchant who decides how much he is willing to pay for each sale that results from a visitor sent from an affiliate.

The affiliate or the affiliate marketer also sees a lot of benefits. The affiliate is a web site owner that promotes one or more merchants and their affiliate programs. Affiliate marketing can generate a full-time income for the affiliate. But this is not an easy task to accomplish. The affiliate needs to have a better understanding with the merchant what the commission will be, expected payment method and time involved in the contract.  The affiliate has also the responsibility to stand for the merchandise their user based would be most interested in. For example, if the site has a user base of mainly stay-at-home mothers, then on-line job openings such as surveys would be a good match for them. This group would also appreciate direct links to children’s products and informational sites. Merchandisers often provide targeted, best-seller items and personal support to their affiliate. They often offer sales promotions that will benefit the merchandiser as well as the affiliate.

Affiliate marketing is a great situation for both the marketer and the affiliate. If they would work together, they can be an advantage to both. Plus the fact that it seems to make sense, it is easy and inexpensive way to start, and you can be up and running within a few days. But there is one thing to consider, it is how to get traffic and make your offer different than all others.

Google Adwords And How It Works

Sunday, June 21st, 2009

Google is using a crawler specially for their AdWords advertising system that automatically spiders and analyzes the content of advertising that is displayed on the Google Network or other websites. The name of the new crawler is AdsBot-Google. If you see such an entry in your web logs then you know, your web site has been visited by this bot.

Why does Google’s AdsBot visit my advertisement landing page?

Google uses AdsBot to measure the quality of the ad landing pages. The content of the landing page will be used for the Quality Score that Google assigns to your ads.

Google uses the quality score and the amount you are willing to pay, to determine the position of your ads. Advertisement with a high quality score can rank higher, even if you pay less than others for the ad.

If you do not want that Google spiders these landing pages you can add the following robots.txt to your server:

User-agent: adsbot-google

Disallow: /

These commands forbid Adsbot-Google to crawl or index your web pages that you display for advertisement in Google search results. The bad thing about this however is that your AdWords quality score will drop and you certainly have to pay for it too. So you better forget to deny Adsbot-Google crawler access to your pages. Google AdWords landing pages and site quality guidelines are published on the AdWords pages of Google.

SEO Watch is specialized in online marketing and has many years of experience in the SEO world. SEO Watch provides web design in Thailand and marketing for 8 years worldwide and has helped several businesses to success.

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